I help organizations find their audience and reach them — through strong fundamentals in social, email, content, and paid media. And the occasional idea nobody saw coming.
About
I'm Michael — a marketing consultant with a decade spent inside New York's cultural institutions.
What I do consistently is listen. I spend real time understanding an organization — its people, its tensions, its genuine strengths — and then finding the thread that connects all of that to an audience, whether built or entirely new. The ideas that emerge from that process tend to be unexpected: sometimes a triggered email sequence, sometimes an influencer collaboration, sometimes a Tolkien-themed evening for 685 guests that earned an interactive feature in The New York Times.
My background is in arts and culture, but the approach translates broadly — any organization with a real story to tell is a good fit. When a project calls for design, photography, video, or illustration, I can scope, brief, and coordinate the right specialists so you have one relationship to manage, not five.
Get in touch →My philosophy