Selected Work
From major institutions to small studios — every engagement starts with listening.
The Morgan Library & Museum has one of the great collections in the world — and a reputation, long-held, for being a little forbidding. My work there was fundamentally about changing that: building programs and experiences that made the institution feel genuinely welcoming to younger and more diverse audiences, without compromising what made it extraordinary.
That meant creating The Morgan, After Hours — a weekly free happy hour that brought a new crowd through the doors on a regular basis — and producing the institution's first Pride event, LGBTQ+ & Friends: A Night OUT at the Morgan. It meant conceiving "A Long-expected Party," a sold-out Tolkien-themed evening for 685 guests in costume that earned an interactive feature in The New York Times. And it meant developing The Morgan, Connected — a digital initiative that centralized the institution's online resources and launched a new email program, recognized by Apollo Magazine as their Digital Innovation of the Year, 2020.
At R & Company I worked across channels to develop the gallery's marketing from the ground up. I built out their email program into targeted segments — creating pathways that helped the sales team understand exactly who their clients were and what they responded to. I developed their social channels into a visually dynamic, on-brand presence that reflected the gallery's extraordinary eye. And I served as the in-house lead on the marketing strategy for Objects: USA 2024, coordinating between the internal team and an external agency to keep everything coherent across a landmark show.
Brand activation was part of the mix too — including a JELL-O Furniture Making Workshop with designer Luam Melake, an interactive experience that invited participants to engage with her work through material and form. Events like this are, in my view, among the most effective tools for building lasting brand awareness.
Ongoing social media management for a press consultant working with artists and cultural institutions — maintaining a consistent, active presence that reflects his expertise and the world he operates in.
Studio Humelim is a native plant studio and nursery in Brooklyn with a devoted local following. I developed social content around their seasonal sales, ran targeted Meta campaigns to reach new customers, and built out their email program to keep the community engaged year-round.
Eskenazi Zemaitis is a new dealership specializing in historical design — a field where reputation and connoisseurship are everything. I worked with the founders to launch the brand: developing their identity, building the website, setting up Mailchimp, and establishing a visual and verbal direction that communicates authority, curiosity, and care in equal measure.